“We have all seen many brands come and go because they did not have a clear definition and understanding of who they are, what they stand for and did not evolve with the changing world around them. “We have shaken off the ‘Heritage’ epithet and are focused on creating a lifestyle that is based on clarity, creativity, innovation and most importantly reliability and comfort,” she said. ![]() “The result is a focused assortment with rich color, textures with a focus on body cloths and geometric patterns for pillows and accent pieces.”ĭrexel Brand Director Claudine Simone has led the transformation of the brand. ![]() “We took this opportunity to really think about our targeted customer and the types of fabrics and leather that would help them express their style,” said Kathryn Woods, fashion merchandising manager.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |